A small, Sydney-based agency with a European outlook.
Adler Export Services is Australian-owned and based in Sydney. We help European brands find their footing in Australia and New Zealand.
Ash Barnham, Founder
Ash Barnham is the Sydney-based founder of Adler Export Services, which helps European fashion, lifestyle and food brands enter the Australian market. He started the business with the Australia–EU free trade agreement in view: negotiations concluded in March 2026, and while the agreement is not yet in force, Ash is building Adler so European brands are ready to sell in Australia when it applies.
Contact: business@adlerexports.com
Hi, I'm Ash.
I started Adler Export Services because great independent European brands often struggle to reach Australia. Not because Australians don't want them, but because distance, reversed seasons, pricing and local rules make it hard to get started.
Adler is built to bridge that gap. It works as a hands-on, commission-based partner that represents a small number of brands properly, rather than a long list of brands poorly.
If you're a European brand thinking about Australia, or an Australian retailer looking for something new, I'd love to hear from you.
How we work
- Few brands, done well. We keep our portfolio small so each brand gets real attention.
- Honest advice. If a product isn't a fit for Australia, we'll say so.
- Aligned incentives. Commission-based, so we earn when you sell.
- Specialists where it counts. Customs, logistics and food-labelling questions go to licensed and qualified partners.
Why "Adler"? It's German for eagle, a nod to the European brands we work with.